30.04.2012 Elaine Philpot Contextual Studies.

Today's seminar was all about exploring lifestyle trend influences which i found really interesting due to my project being about the future, the trends i feel were a prediction for the future and it made sense! It was all about being able to target an audience and appeal to the consumers out there today. We watched a video from trend hunter about the top 20 lifestyle trend influences.

This got me thinking and i feel that wearable tech - techno jewellery and interactive retail strongly relates to my project due to my context being fashion and the use of thermochromic and hydrochromic dyes creates an interactive material with the consumer and therefore reflects this within retail as they shop it. I am going to include this finding along with my research within my presentation on technology and how it is pushing forward all of the time. Although my work directly links in well with wearable tech and interative retail it could find a place else where with projected publicity how the graphics within the advertisement is the main focus for it, within my work the use of smart dyes is probably my main focus. Also discrete consumerism could be an avenue i could choose to place my work due to the idea of words being hidden until touched...